Undergraduate

At the undergraduate level, the EEE department has one of the most comprehensive entrepreneurship curricula available. Thirteen undergraduate courses are offered, addressing all the different facets of entrepreneurship. Undergraduate students may pursue individual courses, a major in entrepreneurship, or a minor in entrepreneurship.

Undergraduate Courses

• EEE 110 Discovering the Entrepreneur Within
• EEE 370 Introduction to Entrepreneurship
• EEE 375 Entrepreneurial and Family Business Management
• EEE 378 Imagination
• EEE 382 Entrepreneurial Marketing
• EEE 400 Exploring The Entrepreneurial Journey (Honors)
• EEE 420 Corporate Entrepreneurship
• EEE 439 Entrepreneurship and Digital Commerce
• EEE 442 Emerging Enterprise Law
• EEE 443 Emerging Enterprise Consulting
• EEE 444 Dilemmas and Debates
• EEE 446 Minority and Women's Entrepreneurship
• EEE 451 Finance for Emerging Enterprises
• EEE 457 Strategic and Entrepreneurial Management
• EEE 458 Business Plan Laboratory
• EEE 464 Entrepreneurial Empowerment (through SU Abroad)
• EEE 470 D'Aniello Entrepreneurial Internship
• EEE 490 Entrepreneurship Field Experience (through SU Abroad)

Discovering the Entrepreneur Within
This course is intended for students in the Creativity, Innovation and Entrepreneurship (CIE) Living and Learning Community, this course challenges students to recognize, develop, and act upon their potential for creativity, innovation and entrepreneurship. By being introduced to systematic ways to more effectively find creative solutions to problems, students learn to innovate in their daily lives, and act in an entrepreneurial fashion. A central component of the course involves active participation in a major community-based social entrepreneurship project.

Introduction to Entrepreneurship
This is a foundation course which examines the nature of entrepreneurship and the role of entrepreneurship in society, and investigates the entrepreneurial process in a variety of contexts. Students explore a variety of issues surrounding new venture creation, including the business plan, the economics of the business, determining resource needs and acquiring resources, marketing requirements, deal structure, technology issues, harvesting issues, and ethical issues, among others.

Entrepreneurial and Family Business Management
Address the special problems faced by family-owned businesses, including effective governance approaches, preparing heirs for entry into and management of family firms, tax and compensation planning, and succession strategies.

Imagination
Students develop innovative solutions to a wide range of problems that arise in the process of pursuing entrepreneurial ventures. Attention is devoted to the need for creative approaches to opportunity identification and business concept formulation when developing new products, services, and processes.

Entrepreneurial Marketing
The focus of this course is on customer needs as the driving force of entrepreneurship. Students examine the role of marketing in start-up ventures and the role of entrepreneurial thinking in marketing efforts, and explore novel approaches to defining markets and market segments, finding inexpensive ways to conduct relevant market research, and identifying ways to leverage marketing resources and networks to accomplish marketing tasks.

Exploring The Entrepreneurial Journey (HONORS)
Examine entrepreneurship theory through the discussion of classic and current articles, books, and guest speakers, while entrepreneurship practice is explored through a simulation and novel experiential learning activities. Students are given the opportunity to review the historical and current roles of entrepreneurs in society, and subsequently assess their personal entrepreneurial potential.

Corporate Entrepreneurship
This course is about understanding how and why existing corporations behave entrepreneurially. In other words, this course examines one of the most central challenges that all firms face today. Topics covered in this course include identifying obstacles to entrepreneurship and developing strategies to overcome these; promoting creativity, innovation, and risk-taking behavior within the firm; acquiring and managing knowledge in the pursuit of opportunities; managing growth; and empowering and rewarding all areas of the firm to be entrepreneurial. This is also an applied course, where students must take the ideas, concepts, tools, and frameworks to which they are exposed and apply them in a series of real world cases and contexts.

Entrepreneurship and Digital Commerce
Examine the evolution of digital technologies, the underlying technologies that are driving the current digital revolution, and innovative application technologies, resources, and services. Students investigate a variety of emerging entrepreneurial opportunities surrounding new developments in digital technologies.

Emerging Enterprise Law
This course covers the formation, financing, and management of ventures from a legal standpoint, intellectual property, financier-entrepreneur relations, employer-employee relations, and operational aspects of entrepreneurial ventures that have legal implications.

Emerging Enterprise Consulting
Work with existing small business clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the business to operate more efficiently and to grow.

Dilemmas and Debates
This course is a topical course taught exclusively by entrepreneurs, and coordinated by an Entrepreneur-in-Residence. Each week, one or more entrepreneurs are invited in to lead discussions that impact the practice of entrepreneurship, including the role of individuals versus teams in entrepreneurial efforts, how to deal with partners, managers versus entrepreneurs, dealing with failure, building and using networks, harvesting strategies, and ethical challenges in entrepreneurship.

Minority and Women's Entrepreneurship
Examine issues, influences, and impacts of race and gender on the entrepreneurial revolution both here in the US and around the world.

Finance for Emerging Enterprises
This course has three major areas of focus: a) determining the value of a venture and understanding its internal financial operations; the cost structure, contribution analysis, construction of financial statements; b) venture financing, including determination of how much money is needed, when to go to which source of financing, and new developments in entrepreneurial finance; and c) making deals and buying into businesses; the financial issues and needs confronting start-up entrepreneurs and entrepreneurs attempting to grow their small businesses.

Strategic and Entrepreneurial Management
This is a required capstone course for all Whitman students. Students must develop an original idea for a new venture and write a comprehensive business plan for that venture. The course examines a variety of topics, issues, and frameworks that are useful to the student in addressing the financial, marketing, economic, operational, legal, and other aspects of new venture creation and entrepreneurial management. Student plans are presented to successful entrepreneurs and financiers during an end-of-the-semester business plan competition, and the best ones are entered in national competitions.

Business Plan Laboratory
The focus of this course is on the development of sound business plans for new businesses or non-profit organizations. This is a special service course intended for non-business students, minors in entrepreneurship, and students writing business plans for new ventures, including those entered in the Syracuse Panasci Business Plan Competition.

D'Aniello Entrepreneurial Internship
The D'Aniello Entrepreneurial Internship Program provides unique entrepreneurial opportunities for highly qualified undergraduate and graduate students in the Whitman School through 25 student internship appointments. Student interns work directly with an entrepreneur, president, or senior executive in a high-growth, innovative company located in the greater-Syracuse metropolitan area. Interns are expected to add meaningful value to the work environment and to produce a number of useful deliverables to company management. Interns may also undertake independent study in order to meet certain curriculum requirements.

How to Begin
If you have questions or are interested in pursuing the major, the minor, or any of our individual courses, contact Whitman's Undergraduate Advising Office at (315) 443-2361. If you are ready to apply to be a major or minor, visit the Whitman Undergraduate Office, Suite 215 in the Whitman School, and pick up an application.