PhDThe PhD program in marketing is designed to train students for their successful careers in research and teaching in marketing. Students are expected to take courses individually designed to meet their research interests in marketing as well as supporting fields and methods such as economics, psychology, mathematics, and information technology; to conduct first and second-year research projects that eventually lead to a dissertation; and to obtain first-hand experience of teaching in the classroom setting. Students are also strongly encouraged to work with faculty members and learn how to conduct academic research through direct interactions with faculty members. A sample of faculty research projects would include work on reference price, conflicts in multiple channels, consumer decision making, channel coordination in supply chains, bundle pricing, consumer satisfaction, R & D in competitive settings, private labels in retailing, first-mover advantages, and more.
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