Marketing Publications

"Benchmarking Performance in Retail Chains: An Integrated Approach" - Marketing Science, forthcoming, with Gabor Pauler, J. and Trivedi, M.

"The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data" - Journal of Marketing Research, 45 (2), 226-240, April 2008, with Talukdar, D., and Sudhir, K.

"The Role of Word of Mouth in Online Store Loyalty: Store Ratings" Communications of the ACM, 51 (3), 89-91, March 2008, with Bhatnagar, A., and Rao, R.

"The 'When' and 'Where' Dimensions of Cherry Picking" Marketing Science Institute Report, 109-134, September 2006, with Talukdar, D., and Sudhir, K.

"Production Policies Under Deteriorating Process Conditions" IIE Transactions, March 2008, with Sloan, T.

"Global Production Planning Under Exchange-Rate Uncertainty" Management Science, 51 (7): 1101-1119, 2005, & Dada, M., & Moskowitz, H.

"Production Planning Under Yield and Demand Uncertainty with Yield-Dependent Cost and Price" Manufacturing & Service Operations Management, 6 (3): 209-224, 2004

"Consumer Perceptions of Product Longevity: Will it Keep Going and Going…?" Journal of Consumer Behaviour , forthcoming, with Boyle, P.

"Perceptions of Price and Quality for Durable and Non-Durable Products" International Journal of Consumer Studies, forthcoming, with Boyle, P.

"How Complex Do Movie Channel Contracts Need to Be?" Marketing Science, forthcoming, & Raut, S., Sanjeev, S., and Weinberg, C.B.

"Social Desirability Bias in Diary Panels Is Evident in Panelists’ Behavioral Frequency" Psychological Reports, 99, 322-334, 2006, Rex, T., and Hu, M.

"Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand" Quantitative Marketing and Economics, 3:4, 2005, Rex, D., and Staelin, R.

"Components of Optimal Price Under Logit Demand" European Journal of Operational Research, 182 (3), 1084-1106, 2007, Basu, A., & .Raj, S.P

"Where Do We Begin? The Chaotic Front End of Innovation" Globsyn Business Journal, Inaugural Issue, 2006

"Reference Price Research: Review and Propositions" Journal of Marketing, 69 (4), 84-102, October 2005, Raj, S.P., & Sinha, I.

"Using Separable Programming to Solve the Multi-Product Multi-Constraint Newsvendor Problem and Extensions" European Journal of Operational Research, 176 (2), 941-955, 2007

"Three Avenues to Cost Reduction" Supply Chain Management Review, November 2007

"Components of Optimal Price" European Journal of Operational Research, forthcoming, & Basu, A. & Mazumdar, T.

"Reference Price Research: Review and Propositions" Journal of Marketing, October 2005, & Mazumdar, T. & Sinha, I.

"Channel Coordination using Product Returns for a Supply Chain with Stochastic Salvage Capacity" European Journal of Operational Research, Vol. 177, pp. 214-238 , 2007, & Lee, C.J.

"Price Competition with Reduced Consumer Switching Costs: The Case of ‘Wireless Number Portability’ in the Cellular Phone Industry " Management Science, Vol. 52, pp. 27-38, 2006, Chiang, J., & Shi, M.

"First-Mover Disadvantages with Idiosyncratic Consumer Tastes along Unobservable Characteristics" Regional Science and Urban Economics, Vol. 36, pp. 99-11, 2006

"Principles and Tools for Supply Chain Management" McGraw-Hill, Boston, 2008

"Channel Coordination for a Supply Chain with a Risk-Neutral Manufacturer and a Loss Averse Retailer" Decision Sciences, 38:3, 361-389, 2007, & Wang, C.X.

"Competitive Strategy in Remanufacturing and the Impact of Take-Back Laws" Journal of Operations Management, 39:7, 735-746, 2007, & Mitra, S.

"An Evaluation of Worker Cross-Training and Flexible" IIE Transactions, 39:7, 2007, Yang, K.K., & R. Ruben,