Marketing Management Program
The marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers and market to target, and the best means of reaching them. In many courses, students work in project teams--just as professionals do--to create strategies for product development, pricing, promotion, and distribution. Students learn to respond to the demands of competitors, the government, and larger social issues.
Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, sales management, and managing a family business.
Required Courses
- Introduction to Marketing – examines marketing as a major business function and social process through analysis of market forces and determination of price, product, distribution, promotion, and organizational policies required to control and fulfill planned marketing programs. [core course]
- Marketing Research – the application of various research methods to marketing. Planning, design, execution, and interpretation of applied marketing research studies.
Major Electives
- Industrial Marketing
- Brand Management
- Marketing in Service Organizations
- Sales Management and Personal Selling
- New Product Management
- Marketing Communications
- Global Marketing Strategy
Related Courses
- Entrepreneurial Marketing
- Fundamentals of Sourcing
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