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    Eunkyu Lee

    Professor of Marketing

    (315) 443-3429
    Room: 636
    elee06@syr.edu

    PhD (marketing), Duke University

    PhD (marketing), Duke University

    Research Topics

    • Price competition
    • Brand management
    • Distribution channels
    • Marketing strategy
    • Movie marketing
    • Grocery retail marketing

    His teaching interests include marketing management, distribution channel management, and marketing strategy.

    Professor Lee’s primary research interests include marketing channel strategy, product category management, and consumer survey methodology.

    Selected Publications:
    “Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures,” Marketing Science, (forthcoming), Yoo, W.S.

    "How Complex Do Movie Channel Contracts Need to Be?"Marketing Science, 2008, 27:4, 627-641,  Raut, S., Sanjeev, S., and Weinberg, C.B.

    "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand," Quantitative Marketing and Economics, 2005, 3:4, 393-418, Du, R., and Staelin, R.

    "Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors,"Journal of Marketing Research, 2000,  37:1, 125-133, Hu, M., and Toh, R.Selected Publications

    • "Social Desirability Bias in Diary Panels Is Evident in Panelists’ Behavioral Frequency", Psychological Reports, 99, 322-334, 2006, (Rex, T., and Hu, M.)
    • "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand", Quantitative Marketing and Economics, 3:4, 2005, (Rex, D., and Staelin, R.)
    • "How Complex Do Movie Channel Contracts Need to Be?", Marketing Science, forthcoming, (with Raut, S., Sanjeev, S., and Weinberg, C.B.)
    • "Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures", Marketing Science, forthcoming, (with Yoo, W.S.)