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Clint Tankersley

Associate Professor of Marketing

(315) 443-4787
Room: 617
ctankers@syr.edu

PhD, University of Cincinnati

PhD, University of Cincinnati

15 years Associate Dean of Undergraduate Programs.

5 years Senior Associate Dean

6 years Marketing Department Chairman

Honors: Dean's Citation for Faculty Service, ROTC Commander's Award for Public Service, University College Faculty Service Citation, Whitman Leadership Award, Student Outstanding Faculty Award, Outstanding Entrepreneurship Teacher, Whitman Teaching and Service Awards

Consulting: Caterpillar, IBM, Welch-Allyn, New York State Gas and Electric, General Electric, Mass Mutual Insurance, City of Syracuse.

PhD Committees: Chaired 8, Member 17.

 


Research Topics

  • Marketing strategy
  • Marketing┬áplan implementation
  • Management education

Marketing strategy and implementation. Marketing communications. Global marketing.

Professor Tankersley's current research interests are in new product development/corporate venturing and problems in strategy implementation. His research has appeared in the Journal of the Academy of Marketing Sciences, Journal of Retailing, International Journal of Technology Management, Journal of Direct Marketing and Sales, and Marketing Management. He has presented papers at national and regional meetings of the American Marketing Association (AMA), Academy of Marketing Sciences, and Decision Sciences. He has taught and/or consulted for companies including AGWAY, Blue Cross/Blue Shield, Caterpillar, Carrier, IBM, General Electric, Mass. Mutual, New York State Electric and Gas, the city of Syracuse, and Welch-Allyn.

Leadership