Placeholder

S.P. Raj

Distinguished Professor of Marketing

(315) 443-3147
Room: 638
spraj@syr.edu

PhD, Graduate School of Industrial Administration, Carnegie-Mellon University
B.Tech, Indian Institute of Technology, Madras, India

S. P. Raj is Distinguished Professor of Marketing at the Whitman School of Management, Syracuse University and has served as senior associate dean. He was also a tenured professor of marketing at Cornell University and a visiting faculty at Northwestern University.

Raj's research on marketing strategies, their influence on customer behavior, and managing new product development and innovation is cited extensively with over 1350 citations in the Social Sciences Citation Index and has been recognized with awards such as the John D.C. Little Award by the Institute for Management Sciences, finalist for the William F O'Dell award by the Journal of Marketing Research, and the Donald R. Lehmann Award by the AMA. His research was supported by the NSF/Corporate Center for Innovation Management Studies.

Raj has taught marketing strategy, marketing management, integrated marketing communications, marketing and the Internet, and marketing research. His pioneering use of multimedia in the classroom was featured in Apple's "Imagine" series of videos for educators. He is the author of several teaching cases, including a best case on Managerial Issues in Transitory Economies awarded by the European Foundation for Management Development in 2006. He has consistently received high commendations for his teaching in full-time and executive programs in the U.S. and internationally.

He has published in prestigious journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Research Policy, European Journal of Operational Research, Research Policy, Journal of Product Innovation Management, and IEEE Transactions on Engineering Management. He is the founding editor of the Journal of Agribusiness in Developing and Emerging Economies.

Raj earned a bachelor’s degree with distinction in electronics engineering from the Indian Institute of Technology, Madras, and master’s and doctoral degrees in industrial administration from Carnegie-Mellon University.


His teaching interests include marketing management, marketing strategy, integrated marketing communications, marketing and the Internet, marketing research, and marketing models. He has taught graduate and undergraduate students, full-time and part-time, at Syracuse University, Cornell University, and Northwestern University. He has also taught in programs for executives in the U.S. and in Brazil, Finland, Jamaica, Korea, and India.

Professor Raj's research interests include marketing strategies, customer purchasing behavior, management of new product development, and the role of the Internet in marketing and emerging economies. 
 

Selected Publications
  • "The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations", International Journal of Innovation and Technology Management, 11 (02), 2013, (with J.M. Pattit & D.L. Wilemon)
  • "An institutional theory investigation of U.S. technology development trends since the mid-19th century", Research Policy, 2012, (with Pattit,J.M., Wilemon,D.)
  • "Inaugural Editorial", Journal of Agribusiness in Developing and Emerging Economies, 2011
  • "Market Orientation when Customers Seem Content with the Status Quo! Observations from Indian Agri-Business and a Case Study", Market Orientated? The Metamorphosis of Food and Agricultural Production and Marketing, 2010, (with Adhikari, A.)
  • "“Bidding Strategies and Consumer Savings in NYOP Auctions", Journal of Retailing, March, 2012, (with M. Joo & T. Mazumdar)
  • "Components of Optimal Price", European Journal of Operational Research, 182 (3), 1084-1106, 2007, (with Basu, A. Mazumdar, T.)
  • "Reference Price Research: Review and Propositions", Journal of Marketing, October 2005, (with Mazumdar, T., Sinha, I.)

Honors

  • John D.C. Little Award by the Institute for Management Sciences for Best Paper in Marketing Science
  • Donald R. Lehmann Award by the American Marketing Association for Best Paper
  • Finalist, William F O'Dell for Best Paper in Journal of Marketing Research
  • European Foundation for Management Development prize for Best Case in Managerial Issues in Transitory Economies
  • Marketing Science Institute/Industrial Research Institute competition for research on the R&D and marketing interface - second place
  • Invited to be a member of the Academic Liaison Board of the Chief Marketing Officers (CMO) Council
  • Award for Exceptional Service from the School of Management
Leadership
  • Founding Editor (2011-Present) - Journal of Agribusiness in Developing and Emerging Economies
  • Senior Associate Dean for Academic Affairs (1991-2003)
  • Ph.D. Program Director (1995-2003)
  • Chair, Marketing Department (1988-1991)