Dinesh Gauri

Associate Professor of Marketing

(315) 443-3672
Room: 618

PhD, State University of New York at Buffalo

Dinesh K. Gauri (Ph.D.) is an Associate Professor of Marketing at Syracuse University. His research and teaching interests are in the areas of retailing, pricing, branding, marketing analytics, store performance measurement and revenue management for cruise lines. His research has been published in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Journal of Revenue and Pricing Management and European Journal of Operational Research.

He is the recipient of the Whitman Research Fellow Award (2013-14), Whitman Teaching Innovation Award (2012) and Guttag Junior Faculty Award (2010-2011), Whitman School of Management, Syracuse University. He also received the 2010 Davidson Honorable Mention Award for the Best Article published in Journal of Retailing in 2008. He has been recognized as an Emerging Thought Leader in Retailing in 2008 and 2010. Also, he received the best doctoral dissertation proposal award from the Fordham University Pricing Center in 2006 and an honorable mention award for the Levy and Weitz doctoral dissertation proposal competition sponsored by the AMA Retailing SIG and the Miller Center for Retailing at University of Florida in 2005. He has also been a visiting scholar at Dartmouth College and Cornell University.

He served as co-chair of the Retailing and Pricing Track for the American Marketing Association (AMA) Summer Educators' Conference (August 2010) held in Boston, MA. He was the co-chair of session on Quantitative Research on Retailing & Pricing for the Summer Educators' American Marketing Association's (AMA) Conference held in Chicago in 2009 and 2012. He also serves on the editorial review board of the Journal of Retailing, Journal of Academy of Marketing Science and Journal of Business Research.

He has been cited in various media outlets including the Wall Street Journal, Post Standard, San Francisco Chronicle and National Public Radio.

Research Topics

  • Retail Marketing
  • Consumer response to promotions
  • Retail Promotions
  • Benchmarking and store performance
  • Retail strategy
  • Grocery retailing
  • Pricing and promotions in Cruise industry

His teaching interests are in the areas of:

  • Brand Management
  • Marketing Strategy
  • Marketing Analytics
  • Retailing Management


My research interests are in the areas of Retail Marketing, Consumer response to promotions, Retail Promotions, Benchmarking and store performance, Retail strategy, Grocery retailing and Pricing and promotions in Cruise industry

Selected Publications
  • "The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data", Journal of Marketing Research, 45 (2), 226-240, April 2008, (with Talukdar, D., and Sudhir, K.)
  • "The Role of Word of Mouth in Online Store Loyalty: Store Ratings", Communications of the ACM, 51 (3), 89-91, March 2008, (with Bhatnagar, A., and Rao, R.)
  • "Understanding the Determinants of Retail Strategy: An Empirical Analysis", Journal of Retailing, 84(3), 256–267, September 2008, (with Minakshi, T., and Dhruv, G.)
  • "Assessing Store Performance Models", European Journal of Operational Research, 197, 349-359, 2009, (with Gabor Pauler, J., and Trivedi, M.)
  • "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research", Journal of Retailing, 85(1), 42-55, January 2009, (with Ailawadi, K., Beauchamp, J.P., Donthu, N., Shankar, V.)
  • "Benchmarking Performance in Retail Chains: An Integrated Approach", Marketing Science, 28 (3): 502-515, May-June 2009, (with Gabor Pauler, J. and Trivedi, M.)
  • "An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market", Journal of Retailing, 86(4), 337-355, 2010, (with Talukdar, D., and Greal, D.)
  • "Forecasting of Cruise Bookings", Journal of Revenue and Pricing Management, 10, 306-324., 2011, (with Sun X. and Webster S.)
  • "An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior", Journal of Marketing, 75 (March), 18-35, 2011, (with Ma, Y., Ailawadi, K., and Grewal, D.)
  • "Innovations in Retail Pricing and Promotions", Journal of Retailing, 87(1), 43-52, 2011, (with D. Grewal, K. Ailawadi, P. Kopalle, K. Hall & J. Robertson)
  • "Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy", Journal of Retailing, 89(1), 1-14., 2013
  • "Loss Leaders and Cross-Category Retailer Pass-through: A Bayesian Multilevel Analysis", Journal of Retailing, 2013, (J. Pancras & D. Talukdar)
  • "Choice of Composite Product and its Feedback Effects on Partner Brands", Journal of Retailing, 2014, 90(4), 493-510, (with K. Desai and Yu Ma)
  • "Antecedents and Outcomes of Market Mavenisim: Insights based on Survey and Revealed Data", Journal of Business Research, forthcoming, (with Tracy Harmon and Debu Talukdar)
  • "Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity", Journal of Consumer Research, forthcoming, (with Fengyan Cai and Rajesh Bagchi)


  • Whitman Research Fellow, 2013-14
  • Guttag Junior Faculty Award, 2010 and 2011
  • Whitman Teaching Innovation Award 2012
  • Co-winner of 2012 William R. Davidson Award for the Best Article contributing to the theory and practice in Retail Marketing published in Journal of Retailing in 2010
  • Journal of Retailing - Editorial Board
  • Journal of Academy of Marketing Science - Editorial Board
  • Journal of Business Research - Editorial Board