Allegedly retired serial entrepreneur, co–author of The Startup Owners Manual, Bob Dorf is likely the second most knowledgeable Customer Development expert on the planet, second only to its developer and Godfather, Steve Blank.  Together the two spent nearly two years conceiving, outlining, drafting, rewriting, and revising the global bestseller, The Startup Owner's Manual, now a business bestseller in the U.S. and many countries around the world.

A serial entrepreneur, Bob left a lucrative broadcasting job at the age of 22 because he had a passion to start his own company, which he did seven times over three decades. Bob’s track record as a founder, as he says: “two home runs, two base hits, and three great tax losses.”

Bob invested in and coached or advised more than two dozen startups over more than a decade. Seven of them IPO’ed, while six went “straight into the toilet.” In all, he says, “an incredible 42 year entrepreneurial education!”

Bob travels the world, helping startups, incubators, governments, and established corporations learn how to effectively deploy Customer Development process through speaking, workshops, and in intensive 8-10 week hands-on Startup Boot Camps. His training takes many forms, including speeches, workshops, and hands — on consulting.