MS in Media Management

Two of Syracuse University’s award winning schools, the S.I. Newhouse School of Public Communications and the Whitman School of Management have teamed up to offer the MS in Media Management program, an intense, year-long education in the dual fields of management and communications. Media Management students receive the analytical skills necessary to be a part of the decision making process in the communications industry and are hired into management positions in television, radio, newspaper, magazine, public relations, and advertising. Students apply and are admitted to this program through the S.I. Newhouse School of Public Communications.

The program is open to recent graduates (with some internship or work experience preferred) and experienced media professionals. The curriculum includes communications courses in law, research, theory, and methods and business courses in survey managerial finance, information systems, and financial accounting, and a variety of electives to help customize the degree to the student’s standards.

Whitman School of Management Requirements
15 credits

Required Courses (12 credits)

• MBC 639 Leadership in Organizations
• MBC 603 Creating Customer Value (1.5 crs)
• MBC 604 Managing the Market Mix (1.5 crs)
• MBC 607 Understanding Financial Statements (1.5 crs)
• MBC 609 Accounting for Managerial Decisions (1.5 crs)
• MBC 618 Competitive Strategy (1.5 crs)
• MBC 619 Corporate Strategy (1.5 crs)

Elective (3 credits)

Choose one Management elective with permission of program director.

Newhouse School of Public Communications Requirements
27 credits

Required Courses

• TRF 683 Communications Industry Frontiers

Mass Communications Research/Theory (choose one)

• COM 605 Quantitative Methods for Mass Communications Research
• COM 637 Historical Methods in Mass Media
• COM 647 Applied Media Research
• COM 755 Communications Theory

Mass Communications Law (choose one)

• COM 698 Media Law
• TRF 637 Telecommunications Law and Policy

Media Management (choose two)

• ADV 604 Advertising Practice and Management
• NEW 608 Principles of Journalism
• PRL 605 Organizational Public Relations
• TRF 592 Film Business
• TRF 594 Television Business

Capstone

• TRF 689 Media Management capstone (6 credits)

Students without prior background in communication must complete an additional 6 credits in Newhouse course-work chosen in conjunction with the program director.