Students explore marketing careers in NY, NJ

Placeholder Image

Twelve Whitman students participated in the sixth annual Whitman Marketing Career Exploration Trip to Manhattan and New Jersey on Jan. 7-9, 2013. Accompanied by Whitman faculty and staff, the students visited companies representing the breadth of marketing career paths. Visits included Turner Broadcasting, News America Marketing, Toys“R”Us, BASF and Macy’s, Inc.

"The exploration trip proved to be extremely valuable in educating me on potential marketing career paths, and it allowed me to have a wonderful experience interacting with experienced marketing professionals and passionate Whitman alumni,” says Erin Lee ’15, a marketing management major. “With the knowledge and experiences that I have taken away from this trip, I solidified my decision to pursue a major in Marketing."

While in New York, the students also attended an alumni networking event that gave them the opportunity to connect with and learn from former Whitman students who are at the front lines of business and marketing.

"The marketing career exploration trip gives students an incredible opportunity to experience the epicenter of the marketing world, while gaining valuable perspective from some accomplished thought leaders in the field,” says Lee Goldberg, BS ’06, co-founder and president of Vector Media Group, Inc., and co-financial supporter of the trip for the past two years. “There's simply no better educational experience than actual interaction with a group of seasoned professionals.”