Whitman Students Compete in Operation Stimulus National Case Competition


Four Whitman School of Management undergraduate students competed in the national case competition, Operation Stimulus, the premiere conference on transportation and logistics within the Rocky Mountain region. The competition celebrated its 30th year and took place January 27-29, 2011 in Colorado and is sponsored by the Denver Transportation Club.

Operation Stimulus hosted teams from 16 schools across the U.S. and Canada who gathered together to learn about transportation, logistics and the supply chain through panel discussions, student debates, historical perspectives, social/professional networking, fundraising and recreational opportunities.

In addition to competing in the case competition, the Whitman team took a tour of Fortune 500 companies to learn about supply chain systems and management principles. The companies visited included the Coors Brewery in Golden and Scott’s Liquid Gold, Inc. in Denver (an event hosted by Whitman alumnus and company President and CEO Mark Goldstein ’78 BS).

Gary La Point, Whitman Assistant Professor of Practice for Supply Chain Management, traveled with the team. “The competition helps our students because they are forced to analyze a real would situation, investigate the problem, prepare a quantitative analysis and recommendation based on quantitative results and business logic.  Many students struggle with quantitative analysis, and the Operation Stimulus competition provides an excellent opportunity to refine these skills. Quantitative analysis skills are what potential employers are looking for, noting that this is where students tend to be lacking.”

The four Whitman students who will graduate in May are: Mike Brocks, Meredith Mosley, Jorie Richlin-Zack, and Jennifer Rusnica.