Financial Times cites working paper co-authored by Breagin Riley on how advice from a social network can impact decision making


A Financial Times article on the “frenemy” effect, the social competition that can be found in relationships and how it could be valuable for businesses marketing themselves via social media, references a working paper by Breagin Riley, assistant professor of marketing at Whitman. Riley co-authored the paper, on how the trustworthiness of advice from a social network can impact decision making, with lead author Renee Gosline, assistant professor of marketing at MIT's Sloan School of Management, and Jeff Lee, a doctoral student at Harvard Business School.