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Edward Byrnes

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Whitman School of Management

(315) 443-3843
or
edbyrnes@syr.edu
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Whitman Style Guide - Colors



A palette of colors has been developed to work well with the Whitman School's signature colors of orange and blue. Every effort should be made to match these colors whether using PMS colors, CMYK, or RGB values, whether on coated or uncoated paper stock. Coated paper stock is recommended.


Web Color Palette
  • RUST ORANGE #C43A07
  • TAUPE #E4D6B9
  • BLUE #011464
  • DARKER RUST ORANGE (for rollovers, links, bg. color for dept. links) - #C63800
  • VISITED LINKS #CC9933
  • ACTIVE HOVER LINKS #FF0000

Print Color Palette

PMS 180 Chimney Red is Whitman's signature color
In 4-color-process publications that use this red color sparingly,
Whitman prefers to use a custom mix of Pantone 62-1
(C-0, M-90%, Y-100%, K-20%)
On uncoated paper, the color is EPTS 1795 Red
Pantone 205-1 process blue
(C-100%, M-62%, Y-0, K-20%)
translates to Pantone PMS 653 coated stock and Pantone 2945 uncoated stock
Trumatch 8-a
C-0, M-55%, Y-100%, K-0
Pantone PMS 401
C-0, M-6%, Y-15%, K-24%
Pantone 9-8 process
(and a 50% tint of this)
C-5%, M-5%, Y-20%, K-0
Black
Pantone 7-7 process
C-0, M-5%, Y-25%, K-10%
Pantone PMS 371c
C-43%, M-0, Y-100%, K-60%
Pantone 2-8 process
C-0, M-0, Y-25%, K-3%