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Whitman Style Guide - Fonts
Four font families comprise the signature fonts for display type, body text,
and headings in Whitman print and Web communications—Agfa Rotis, Scala, Freight,
and Avenir. Agfa Rotis Serif, used in the Whitman logo, is used especially for
display type in which "Whitman" will be prominent, tying the look of the Whitman
name and surrounding text into Whitman's visual identity.
Other faces within the Rotis family, such as Agfa Rotis SemiSans (also used in the
Whitman logo), are sometimes used in headings.
Body text and other headings incorporate fonts within the Scala, Avenir, and
Freight families.
Other fonts within the Rotis family:
Agfa Rotis SansSerif Bold, Italic, Regular, Extra Bold
Agfa Rots SansSerif Light Italic, Regular
Agfa Rotis SemiSans Bold, Italic, Extra Bold, Light Italic, Light Regular
Agfa Rotis SemiSerif Bold, Regular
Agfa Rotis Serif Bold, Italic
Other fonts within the Scala and Avenir families:
Scala Bold, Caps, Caps Italic, Italic
Scala Sans Black, Bold, Bold Italic, Caps, Italic, Light, Light Italic
Avenir Black, Black Oblique, Book, Book Oblique, Heavy, Heavy Oblique, Light,
Light Oblique, Oblique
Other fonts within the Freight family:
Freight Light Italic, Book, Book Italic, Medium, Medium Italic, Semi Bold, Semi
Bold Italic, Bold, Bold Italic, Black, Black Italic
Freight Sans Light Italic, Book, Book Italic, Medium, Medium Italic, Semi Bold,
Semi Bold Italic, Bold, Bold Italic, Black, Black Italic
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