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Whitman Style Guide - Fonts
Three font families comprise the signature fonts for display type, body text, and
headings in Whitman print and Web communications—Agfa Rotis, Scala, and Avenir.
Agfa Rotis Serif, used in the Whitman logo, is used especially for display type
in which "Whitman" will be prominent, tying the look of the Whitman name and surrounding
text into Whitman's visual identity.
Other faces within the Rotis family, such as Agfa Rotis SemiSans (also used in the
Whitman logo), are sometimes used in headings.
Body text and other headings incorporate fonts within the Scala and Avenir families.
Other fonts within the Rotis family:
Agfa Rotis SansSerif Bold, Italic, Regular, Extra Bold
Agfa Rots SansSerif Light Italic, Regular
Agfa Rotis SemiSans Bold, Italic, Extra Bold, Light Italic, Light Regular
Agfa Rotis SemiSerif Bold, Regular
Agfa Rotis Serif Bold, Italic
Other fonts within the Scala and Avenir families:
Scala Bold, Caps, Caps Italic, Italic
Scala Sans Black, Bold, Bold Italic, Caps, Italic, Light, Light Italic
Avenir Black, Black Oblique, Book, Book Oblique, Heavy, Heavy Oblique, Light,
Light Oblique, Oblique
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