Professor Lee has taught extensively in various executive development programs and has frequently received recognition for teaching excellence.

Lee’s main research interests are competitive marketing strategies and distribution channel management. His research explores these issues by developing and analyzing quantitative models of distribution channels and market competition. His current research topics include channel structure strategy, strategic utilization of store brand in retailing, managing price competition, channel contracting in the movie industry, and consumer survey methodology. His research has appeared in leading academic journals.

Lee received his PhD and MBA from Duke University and his BBA from Seoul National University. Prior to joining the Whitman faculty, he taught at Seattle University and the University of British Columbia.