Marketing Management

The marketing management program in the Whitman School is designed for students to encounter all the basic challenges in the industry: how a company decides what to sell, the customers and market to target, and the best means of reaching them. In many courses, students work in project teams—just as professionals do— to create strategies for product development, pricing, promotion, and distribution. Students learn to respond to the demands of competitors, the government, and larger social issues.

Marketing graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, and sales management. 

Major Requirements
All marketing management majors are required to take MAR 356. Others major courses depend on career objectives and should be selected with the assistance of a major advisor. Management electives in the major area of specialization are identified for each marketing management student in consultation with a departmental advisor. 

Sophomore Year
MAR 255 Principles of Marketing (core requirement) (3 credits)

Junior Year
MAR 356 Marketing Research (3 credits) (note pre/corequisites)
Management electives (3-6 credits)

Junior and Senior Year
Three major electives chose from the following:
MAR 307 Sales and Strategic Partnerships
MAR 357 Consumer Behavior
MAR 378 Industrial Marketing (3 credits)
MAR 401 Electronic Retailing and Marketing
MAR 444 New Product Management (3 credits)
MAR 445 Brand Management (3 credits)
MAR 455 Marketing Communications* (3 credits)
MAR 456 Global Marketing Strategy (3 credits)
SCM 401 Supply Chain Management (3 credits)
MAR 400 Selected Topics
SCM 421 Fundamentals of Sourcing (3 credits)
Management electives (6 credits)
* Students who have taken ADV 206 should not take MAR 455