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Guiyang Xiong

Assistant Professor

Room: 636
gxiong@syr.edu

Guiyang Xiong is assistant professor of marketing. He comes to the Whitman School from the University of Georgia where he has served as assistant professor of marketing since 2010. His research interests include advertising, new product innovation and management, marketing’s impact on shareholder value, social media and word-of-mouth, social networks and empirical modeling. He earned his bachelor of business administration from Fudan University and a Ph.D. in business from Emory University. He will teach the introductory course in marketing.

Research Topics

  • Advertising
  • New product innovation
  • Social media
  • Social networks

His research interests include advertising, new product innovation and management, marketing’s impact on shareholder value, social media and word-of-mouth, social networks and empirical modeling.

Selected Publications