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Index and Abstracts
Volume 5, Number 2
August 2000

Refereed Articles

Family Microenterprises: Strategies for Coping with Overlapping Family and Business Demands, Nancy J. Miller, Mary Winter, Margaret A. Fitzgerald, and Jennifer Paul

From Unemployed to Entrepreneur: A Case Study in Intervention, Stephen W. Osborne, Thomas W. Falcone, and Prashanth B. Nagendra

The Role of Adaptation in Microenterprise Development: A Marketing Perspective, Leyland F. Pitt and Rushieda Kannemeyer

Financing the Microcredit Programs of Non-Governmental Organizations (NGOs): A Case Study, Dewan A. H. Alamgir


SHORTER ARTICLES


Pre-Launch and the Acquisition of Start-up Capital by Small Firms
, Howard E. Van Auken and Lynn Neeley

Family Microenterprises: Strategies for Coping with Overlapping Family and Business Demands

Nancy J. Miller, Mary Winter, Margaret A. Fitzgerald, and Jennifer Paul

Abstract

The family owned and operated microenterprise constitutes an alternative system of income production for many individuals and their families. This study addresses the overlapping fields of family and business and the adjustment strategies that are used to manage the two when times are hectic in either the family or the business. First, comparisons are made between adjustment strategies used by managers of the family businesses and managers of their households. For 87 of the 137 family microenterprises, the business manager also performed the role of the household manager. Overall findings suggest a greater likelihood of family adjustment to business needs than business adjustment to family needs with those performing two roles less inclined or able to shift or put off the business work to spend time with family than those performing only one role. Additional analyses of household and business adjustment strategy use were conducted involving comparisons based on business size, location, and type. Suggestions are offered for consultants and academicians who work with and study developing microenterprises.

Key Words: Microenterprise, entrepreneurship, household resource management, family business management, work-family conflict, adjustment strategies

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From Unemployed to Entrepreneur: A Case Study in Intervention

Stephen W. Osborne, Thomas W. Falcone, and Prashanth B. Nagendra

Abstract

A number of programs and studies have focused on different groups of potential, but unlikely, entrepreneurs with respect to their entrepreneurial propensities and activities. This article summarizes the entrepreneurial "potential," training, and success of a group of recently unemployed workers with a wide spectrum of previous occupations and industries. This issue of trying to create jobs for unemployed workers has been addressed in part by a program titled the Self Employment Assistance Program (SEAP). This article offers an overview of the program, provides a profile of the participants, and relates their assessment results to a number of specific entrepreneurial /business start-up outcomes. Hypotheses are developed and tested indicating that entrepreneurs can in fact be developed. However, the pre-selection process of identifying potentially successful candidates is shown to be somewhat problematic. Based on the success criteria mandated by the state of Pennsylvania, this program resulted in a "success rate" of 96%. Using and "up and running" criteria for a successful entrepreneur, a 75% success rate was achieved. A framework for an entrepreneurial training program based on this experience is also presented.

Key Words: Entrepreneurship education, self-employment, unemployment, business startup, entrepreneurial assessment

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The Role of Adaptation in Microenterprise Development: A Marketing Perspective Leyland F. Pitt and Rushieda Kannemeyer

Abstract

The entrepreneur's willingness to adapt key marketing mix variables impacts on the performance of the venture. However, this phenomenon has not received a great deal of research attention. This paper explores the concept of adaptation as it applies to marketing efforts of the start-up entrepreneur, in order to determine whether traits commonly associated with the entrepreneurial personality are associated with successful adaptation of one's business. A conceptual model is developed to guide the study and results are reported of interviews conducted with a sample of historically disadvantaged South African entrepreneurs. Support is provided for the conceptual model, and it is suggested that tolerance of ambiguity and an internal locus of control are positively related, and risk-taking is negatively associated, with adaptation of marketing strategy. Suggestions for further research are provided, and implications for managers are discussed.

Key Words: Adaptation, entrepreneurial ventures, locus of control, marketing, risk, tolerance of ambiguity

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Financing the Microcredit Programs of Non-Governmental Organizations (NGOs): A Case Study

Dewan A. H. Alamgir

Abstract

The Palli Karma Sahayak Foundation (PKSF) is an innovative institutional mechanism in Bangladesh for alleviating poverty. It is a government sponsored financial institution that provides loans to organizations to expand outreach of successful microcredit programs and assists to enhance organizational capacity. PKSF is an independent institution outside the government bureaucracy and is supervised by a Governing Body of distinguished persons. Since inception in 1990, it has enlisted 178 Partner Organizations (any recipient of loans from PKSF) who in turn reached 1.48 million rural borrowers, mostly women, with microcredit. This remarkable growth has been possible due to PKSF's strategy of operating through a network of Partner Organizations. The initiative has been successful in reaching the rural poor and in increasing their income. PKSF and many of its Partner Organizations have already achieved financial viability.

Key Words: Poverty alleviation, microcredit, financial institution for MFIs, lending to institutions, financial services for the poor, self-employment

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Pre-Launch and the Acquisition of Start-up Capital by Small Firms

Howard E. Van Auken and Lynn Neeley

Abstract

This paper examines the relationships between pre-launch preparations and the acquisition of start-up capital for small firms. Specifically, the study investigates the relationship between pre-launch preparations and (a) the size of initial capitalization, (b) percentage of start-up equity in initial capital structure, (c) use of supplemental financing and (d) difficulty of raising start-up capital. The results show that firms that are more involved in pre-launch preparations are launched with smaller amounts of capital, use less equity, use more supplemental financing, and have a greater difficulty of raising initial capital as compared to firms that show less evidence of pre-launch preparations. The results are useful for policymakers, consultants, and educators who offer information on the potential use and availability of the various alternative sources of capital to their respective constituents. Information on the importance of pre-launch preparations and the use of financing alternatives can increase the efficiency of financial markets by assisting new business owners in evaluating and developing better financing strategies.

Key Words: Business planning, capital acquisition, pre-launch preparations

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