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EEE Seminar Series: "The Consequences of Co-Creation for New Firms"
Start Date: 11/18/2016Start Time: 2:00 PM
End Date: 11/18/2016End Time: 4:00 PM
This event recurs on a custom schedule.   Click here to see the series dates.
Event Description:
The EEE Seminar Series features Becky Reuber, University of Toronto, who will present, 
"The Consequences of Co-Creation for New Firms." The abstract is below:

Every new firm must find a means of creating value. Increasing numbers of them are doing so by enrolling unpaid outside actors in value co-creation. This paper inductively develops new theory about the consequences for new firms of relying on such value co-creation from inception. Through an in-depth, qualitative study of Twitter, we theorize that co-creation intensity (the extent to which diverse external actors are empowered to co engage in value co-creation) increases the likelihood that an emerging firm will experience scope expansion (a proliferation of value propositions and infrastructure requirements). Co-creation intensity, together with scope expansion, in turn precipitates stakeholder ambivalence, which entails both stakeholder uncertainty about the category to which the new firm belongs and mixed reactions to engagement with it. These theoretical insights extend the literatures on opportunity creation by new ventures, and on value co-creation.  They also offer practical insights for new firms endeavouring to establish viable business models.

Location Information:
Syracuse University - Whitman School of Management
721 University Ave
Syracuse, NY 13244
Onondaga
Phone: (315) 443-3751
Room: Whitman 525
Contact Information:
Name: S. Dean/T. Williams
Phone: x1381
Email: sldean@syr.edu
Admission Information:
Trent Williams
tawil101@syr.edu
x3432

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