Minet Schindehutte

PhD (chemistry), University of Pretoria

Research Topics

• Radical marketing
• International marketing

In addition to teaching Entrepreneurial Marketing, Professor Schindehutte directs the Strategic and Entrepreneurial Management series of courses, which includes the Capstone Business Plan Competition

Professor Schindehutte's research interests include the interface between entrepreneurship, innovation, and strategy; entrepreneurship under conditions of adversity; and factors affecting performance and the role of values in entrepreneurial companies. She has published widely in journals that include and the Journal of Marketing Theory and Practice.

Select Publications:
"Understanding Market-Driven Behavior: The Role of Entrepreneurship," Journal of Small Business Management, with Morris, M. and Kocak, A.

“Rethinking Marketing: The Entrepreneurial Imperative” (2008), Prentice-Hall, with Morris, M. and Pitt, L.

"Advancing Strategic Entrepreneurship Research: The Role of Complexity Science in Shifting the Pardigm," (2009), Special issue on Strategic Entrepreneurship, Entreprerneurship Theory and Practice, with Morris, M.H.

"Entrepreneurial Marketing Strategy: Lessons from the Red Queen," (2010), International Journal of Entrepreneurship and Innovation Management, with Morris, M.H.

"Inner City Engagement and the University: Interaction, Emergence and Transformation," (forthcoming), Entrepreneurship and Regional Development, with Morris, M.H., Edmond, V., and Watters, C.Selected Publications

• "The Journey as the Destination: Framing Entrepreneurship as Experience", , 117, 2007, (with Murdoch, A.)
• "Rethinking Marketing: The Entrepreneurial Imperative", Prentice-Hall, 2008, (with Morris, M. and Pitt, L.)

Leadership

• Journal of Developmental Entrepreneurship - Associate Editor