Ray Wimer

Professor of Retail Practice

(315) 443-2740
Room: 635

MA, MS, Syracuse University

MA, MS, Syracuse University

Research Topics

  • Retail of books and music
  • Store layout and design

He teaches a variety of courses in the retail area, including Merchandising Mathematics, Retail Sales Management, and Visual Merchandising and Store Planning.

Professor Wimer's research interests include the role of personality type in selling, the strategic history of various types of retail organizations, and human resource communications. He brings to his research a professional background in the retail industry, having held marketing and human resource management positions with Borders Inc.