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Kyu Lee

Professor of Marketing

315-443-3429
Room: 636
elee06@syr.edu

Ph D, DUKE UNIVERSITY (Marketing)


Research Topics

  • Price competition
  • Brand management
  • Distribution channels
  • Marketing strategy
  • Movie marketing
  • Grocery retail marketing

His teaching interests include marketing management, distribution channel management, and marketing strategy.

Professor Lee’s primary research interests include marketing channel strategy, product category management, and consumer survey methodology.

Selected Publications

Awards and Honors

  • Doctoral Consortium Faculty - Society for Marketing Advances (2015)
  • Dean’s Research Fellow - Whitman (2013)
  • Martin J. Whitman Research Fellow (2012)
  • Journal of Retailing Outstanding Reviewer Award (2011)
  • Graduate Faculty of the Year - Whitman School of Management, Syracuse University (2010)
  • Advisor of Levy and Weitz Dissertation Competition winning proposal (2005)
  • Meredith Teaching Recognition Award Nominee - Syracuse University (2005)
  • Dean’s Recognition of Teaching Excellence - Whitman School of Management, Syracuse University (2003)
  • Dean’s Recognition of Teaching Excellence - Whitman School of Management, Syracuse University (2002)
  • Dean’s Recognition of Teaching Excellence - Faculty of Commerce and Business Administration, University of British Columbia (1999)
  • Finning Junior Chair Professorship - University of British Columbia (1999)
  • MBA Teaching Excellence Award Nominee - Faculty of Commerce and Business Administration, University of British Columbia (1998)
  • Dean’s Recognition of Teaching Excellence - Faculty of Commerce and Business Administration, University of British Columbia (1997)
  • Dean’s Recognition of Teaching Excellence - Albers School of Management, Seattle University (1996)
  • Marketing Professor of the Year - Albers School of Management, Seattle University (1996)
  • Dean’s Recognition of Teaching Excellence - Albers School of Management, Seattle University (1995)
  • Marketing Professor of the Year - Albers School of Management, Seattle University (1995)
  • Seattle University Faculty Fellowship - Seattle University (1995)
  • Dean’s Recognition of Teaching Excellence - Albers School of Management, Seattle University (1994)
  • Faculty Research Award - Albers School of Business, Seattle University (1994)
  • Dean’s Recognition of Teaching Excellence - Albers School of Management, Seattle University (1993)
  • Consortium Fellow - 25th Annual American Marketing Association Doctoral Consortium (1990)