Susan Smith

MBA, Boston College

Research Topics

• Marketing
• Electrical industry
• Business-to-business marketing
• Wholesale supply

Professor Smith is a marketing strategy and business development executive with extensive experience in the electrical channels and construction markets. She led the marketing team at Pass & Seymour in Syracuse, including while they became a major U.S. manufacturer of electrical wiring devices and data communication accessories and a subsidiary of legrand, Limoges, France. While at Pass & Seymour, Smith was responsible for product management, channel marketing, sales, and new business teams. Most recently, she was vice president of marketing for IRWIN Industrial Tools division of Newell Rubbermaid in Huntersville, N.C. Smith earned her bachelor’s degree at Cornell University and her MBA at Boston College. Her areas of expertise include product innovation and new business ventures.

• Whitman marketing students prove their mettle in recent competitions 10.26.12
  

  Whitman marketing students recently competed in competitions both on campus and out of state. The Whitman Chapter of the American Marketing Association hosted a business case competition on October 19 focused on social media, and one week later, a Read more>>

• Smith chosen by NAED to conduct study 12.21.11
  Susan Smith, professor of marketing practice in the Whitman School of Management at Syracuse University, has been selected by the National Association of Electrical Distributors (NAED) Education and Research Foundation to conduct its next research study, "Maximizing Marketing Efforts in the Electric Read more>>
• Smith Comments on Toyota Recall on Local NPR Affiliate 2.2.10
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