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Tridib Mazumdar

Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center

315-443-3453
Room: 633
tmazumda@syr.edu

Ph D, Virginia Polytechnic Institute & State University (Marketing)

Professor Mazumdar received his undergraduate degree in engineering from Indian Institute of Technology, and MBA and Ph.D. from Virginia Tech.

Research Topics

  • Pricing
  • Innovation management
  • Marketing research
  • Marketing of motion pictures

Professor Mazumdar’s current teaching interests are in marketing research, pricing strategies, and innovation management.

Professor Mazumdar's research interests are in the area of pricing and innovation management. His research findings have applications in areas of pricing and product strategies for new and existing products.

Selected Publications

Awards and Honors

  • Best paper award - AMA Retailing SIG (2006)
  • Oberwager Prize - Syracuse University (2003)
  • Faculty of the Year Award - Syracuse University School of Management MBA. Student Association (2000)
  • Faculty of the Year Award - Syracuse University School of Management MBA. Student Association (1995)
  • Exceptional Teaching Award - Syracuse University (1994)
  • Best paper award - AMA Summer Educators' Conference (1991)
  • Fellow - American Marketing Association (1986)
  • Government of India National Scholar - Government of India (1966)