Placeholder

Gokce Sezgin

Adjunct Instructor

gsezgin@syr.edu

MBA, University of Washington FOSTER Business School (Marketing )


Research Topics

  • Digital marketing
  • Web development and e-commerce
  • Large multi-national to start-up like medium-sized business experience
  • Private and publicly owned business experience
  • Business strategy development and execution
  • P&L ownership Selling diverse channels
  • New product innovation
  • Agency management
  • Consumer packaged goods (CPG)
  • Consumer promotions
  • Innovation pipeline
  • New product launches
  • Consumer segmentation
  • Brand growth
  • Global brand strategy
  • Consumer communication
  • Consumer marketing