Professor Lee’s primary research interests include marketing channel strategy, product category management, and consumer survey methodology.
Selected Publications:
“Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures,” Marketing Science, (forthcoming), Yoo, W.S.
"How Complex Do Movie Channel Contracts Need to Be?"Marketing Science,
2008, 27:4, 627-641, Raut, S., Sanjeev, S., and Weinberg, C.B.
"Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand," Quantitative Marketing and Economics, 2005, 3:4, 393-418, Du, R., and Staelin, R.
"Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors,"Journal of Marketing Research, 2000, 37:1, 125-133, Hu, M., and Toh, R.
Selected Publications
- "Social Desirability Bias in Diary Panels Is Evident in Panelists’ Behavioral Frequency", Psychological Reports, 99, 322-334, 2006, (Rex, T., and Hu, M.)
- "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand", Quantitative Marketing and Economics, 3:4, 2005, (Rex, D., and Staelin, R.)
- "How Complex Do Movie Channel Contracts Need to Be?", Marketing Science, forthcoming, (with Raut, S., Sanjeev, S., and Weinberg, C.B.)
- "Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures", Marketing Science, forthcoming, (with Yoo, W.S.)
