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Amiya Basu

Professor of Marketing

(315) 443-3783
Room: 628
abasu@syr.edu

PhD, Graduate School of Business, Stanford University

PhD, Graduate School of Business, Stanford University

Research Topics

  • Direct marketing
  • Compensation
  • Pricing

In recent years, he has taught courses on marketing principles, marketing research, and marketing models.

Professor Basu is interested in all areas of quantitative research in marketing. His current research interests include service quality evaluation, pricing, direct marketing, and salesforce compensation. He received the 1985 John.D.C.Little award from the INFORMS College of Marketing.

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