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Tridib Mazumdar

Professor of Marketing
Director, Earl V. Snyder Innovation Management Center

(315) 443-3453
Room: 633
tmazumda@syr.edu

PhD (marketing), Virginia Polytechnic Institute and State University

PhD (marketing), Virginia Polytechnic Institute and State University

Research Topics

  • Pricing
  • New product development
  • International marketing
  • Brand management

Professor Mazumdar’s current teaching interests are in new product development, marketing research, and international marketing.

Professor Mazumdar's research interests are in the area of pricing and new products. His research findings have applications in areas of pricing and product strategies for new and existing products.

Selected Publications

“The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations," (forthcoming), Journal of Interactive Marketing, with Chakravarty, A. and Liu, Y.
* Runner-up for the 2011 JIM Best Paper Award

"Reference Price Effects," in Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009: Marketing Science Institute, with Raj, S.P.

Components of Optimal Price Under Logit Demand,” (2007) European Journal of Operational Research, 182 (3), 1084-1106, with Basu, A., and Raj, S.P.

"Reference Price Research: Review and Propositions,” (2005) Journal of Marketing, October, 69 (4), 84-102, with Raj, S.P., and Sinha, I. 

"Indirect Network Externality Effects on Product Attributes," Marketing Science, Spring 2003, 22 (2), Basu, A., Raj, S.P.

"An Investigation of Reference Price Segments", Journal of Marketing Research, May 2000, Vol. 37, Papatla, P.
Selected Publications
  • "Components of Optimal Price Under Logit Demand", European Journal of Operational Research, 182 (3), 1084-1106, 2007, (Basu, A., .Raj, S.P)
  • "Where Do We Begin? The Chaotic Front End of Innovation", Globsyn Business Journal, Inaugural Issue, 2006
  • "Reference Price Research: Review and Propositions", Journal of Marketing, 69 (4), 84-102, October 2005, (Raj, S.P., Sinha, I.)
  • "Persuasive Influences of Online User Comments and Professional Reviews: Moderating Role of Category Consumption Frequency", , 116, (with Chakravarty, A., and Liu, Y. )
  • "The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations", Journal of Interactive Marketing, forthcoming, (with Chakravarty, A. and Liu, Y.)
  • "Reference Price Effects", Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009, (with Raj, S.P.)