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Amiya Basu

Professor of Marketing

315-443-3783
Room: 628
abasu@syr.edu

Ph D, Stanford University, Graduate School of Business


Research Topics

  • Direct marketing
  • Compensation
  • Pricing

In recent years, he has taught courses on marketing principles, marketing research, and marketing models.

Professor Basu is interested in all areas of quantitative research in marketing. His current research interests include service quality evaluation, pricing, direct marketing, and salesforce compensation. He received the 1985 John.D.C.Little award from the INFORMS College of Marketing.

Selected Publications

Awards and Honors

  • John D.C. Little award - INFORMS College on Marketing
  • Oberwager Award for Teaching - Whitman School of Management, Syracuse University
  • Best paper award - 2006 American Marketing Association Summer Conference (2006)