Basu, Amiya
Professor of Marketing
(315) 443-3783
abasu@syr.edu
Research Topics: direct marketing, compensation, pricing
Gauri, Dinesh
Associate Professor of Marketing
(315) 443-3672
dkgauri@syr.edu
Research Topics:
Retail Marketing, Consumer response to promotions, Retail Promotions, Benchmarking and store performance, Retail strategy, Grocery retailing, Pricing and promotions in Cruise industry
Kazaz, Burak
The Laura J. and L. Douglas Meredith Professor of Teaching Excellence and Associate Professor of Supply Chain
(315) 443-7381
bkazaz@syr.edu
Research Topics:
Dr. Kazaz's research interests include the interactions between:
1. supply chain operations (purchasing, production, distribution),
2. marketing (pricing, market segmentation), and
3. finance (managing economic/currency risks, hedging).
Dr. Kazaz is known for his work on managing uncertainty and risk (e.g. exchange-rate fluctuations, supply disruptions, lead-time uncertainty, quality uncertainty, demand fluctuations) in global supply chains. His publications can be found in premier journals, such as Management Science, Manufacturing & Service Operations Management, and Production and Operations Management.
Lathrop, E. Scott
Professor of Marketing Practice
(315) 443-3459
slathrop@syr.edu
Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting
Lee, Eunkyu
Professor of Marketing
Director, PhD Program
(315) 443-3429
elee06@syr.edu
Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing
Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Cen
(315) 443-3453
mazumdar@syr.edu
Research Topics: pricing, new product development, international marketing, brand management
Monforte, MaryAnn
Clinical Assistant Professor of Accounting
(315) 443-8378
mpmonfor@syr.edu
Research Topics: technology marketing, software applications and their impact on
business, the dot-com bust, going public with companies, the emergence
of web-based applications, bankruptcy, and emerging from Chapter 11
Schindehutte, Minet
Associate Professor of Entrepreneurship
(315) 443-3586
mschinde@syr.edu
Research Topics: radical marketing, international marketing
Smith, Susan
Professor of Marketing Practice
(315) 443-3384
ssmith11@syr.edu
Research Topics: marketing, electrical industry, business-to-business marketing, wholesale supply
Stith, Melvin
Dean
(315) 443-3751
mtstith@syr.edu
Research Topics: business school education, business school leadership, key influences on black and white consumption patterns, value systems on consumer behavior, marketing
