Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Brand Management
Results Page: First 1 Last 

Lee, Eunkyu
Chair, Department of Marketing
Professor of Marketing
(315) 443-3429

Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing


Nicholson, Amanda
Associate Dean, Undergraduate Programs
Professor of Retail Practice
(315) 443-9633

Research Topics: general retail, department stores, power-related merchandise, brand management

Results Page: First 1 Last