Competitive Dynamics and New Business Models for SMEs in the Virtual Marketplace
Vol. Volume 5, Number 1 April/2000
Dr. Kleindl is an Associate Professor at Missouri Southern State College. He conducts research in the entrepreneurship, innovation, and cross-cultural study areas, and has published articles related to international consumer behavior and international competitiveness. His work has been presented at national and international marketing and entrepreneurship conferences.
This article explores the competitive dynamics impacting SMEs that are not Internet technologically enable. The introduction of the Internet and the World Wide Web is leading to fundamental changes in operating models employed by businesses, and a number of new models are described. SMEs often lack the resources of larger firms and may not have the brand name recognition of Internet first movers, yet still must determine some means of competing in this new environment. Implications are drawn and suggestions provided for ongoing research.
SME, Internet, competition