Johnson Publishing Inc., A Case of Strategic Development
Vol. Volume 2, Number 2 September/1997
Kellye Jones is Assistant Professor of Management at the University of Texas, San Antonio.
Johnson Publishing Inc. has endured for more that 50 years and is the largest African American owned publishing company. This organization developed and evolved during a period of time when social conditions for African Americans were, for the most part, deplorable and Jim Crow laws ruled the country. This investigation uses the case study method to explore the role of strategy as John Johnson overcame various challenges during the development of Johnson Publishing Inc. Using the resources dependence theory of organizations and Porter's model of competitive strategy, critical incidents surrounding the development of the firm are examined and analyzed.
Johnson Publishing Inc., case study, competitive strategy, dependence theory.