FEMALE IMMIGRANT ENTREPRENEURSHIP:A DEVELOPING SECTOR IN JAPAN’S ENTREPRENEURIAL ECONOMY
Vol. Volume 15 Number 2 June/2010
NORASHFAH HANIM YAAKOP YAHAYA AL-HAJ
The role of women in Japan was, traditionally, restricted to home keeping and childrearing. Over the years, changes in Japanese lifestyle and attitudes have created new grounds for women to venture into small businesses. Although this new personality aspect of women has been accepted, by and large, in larger cities of Japan, it is yet to be accepted in rural areas. Given this background, it becomes even more challenging for a foreigner – an immigrant woman entrepreneur to set up shop and conduct business in Japan. This study looks at the status of female immigrant entrepreneurs in Japan. Through a qualitative study, it explores the experiences and challenges that female entrepreneurs must face before they achieve stability in their businesses. It highlights and draws attention to areas where changes in governance structure and social acceptance can be made so that a more positive environment can be built up and the relationship between Japan and the immigrant entrepreneurs can be strengthened.
FEMALE, IMMIGRANT, ENTREPRENEURSHIP, JAPAN