Whitman School of Management at Syracuse University
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Abstract Details

OPPORTUNITY RECOGNITION IN INNER-CITY MARKETS: AN EXPLORATORY STUDY
Vol. Volume 17 Number 2 June/2012

JEFFREY A. ROBINSON

RICHARD N. HAYES


We argue that inner-city markets pose a challenge for business managers and entrepreneurs because many do not understand how to address significant social and institutional factors that exist in these markets. These factors around inner-city business opportunities may lead entrepreneurs with limited knowledge and experience in these markets to overlook or undervalue viable business opportunities. We propose that the combination of entrepreneurs’ inner-city experience and social and institutional factors around business opportunities will explain patterns of opportunity recognition. This paper describes a study of 146 subjects that experimentally tests this hypothesis along two dimensions: the evaluation of business opportunity and the entry decision.



Keywords: Entry decision, barriers to entry, entrepreneurial opportunity, urban entrepreneurship