Social Value Creation: A Qualitative Study of Indian Social Entrepreneurs
Vol. Volume 18, Number 2 June/2013
Chamu Sundaramurthy, Martina Musteen, Amy E. Randel
Social entrepreneurship is emerging as an important field of study within business disciplines. There is significant social entrepreneurship activity in emerging economies but little systematic research of the phenomenon in this context. The purpose of this study is to generate a deeper understanding of how social value is created in India, one of the largest emerging economies, and suggest directions for future research based on current management theories that were found to be relevant in this context. Using a multiple historical case study design and systematic coding techniques, we find there are distinct patterns of social entrepreneurship activities and that some common themes enable social value creation in the Indian context.
Social entrepreneurship, social value creation, social innovation