BRICOLAGE AND GROWTH STRATEGIES: EFFECTS ON THE PERFORMANCE OF PALESTINIAN WOMEN-LED FIRMS
Vol. Volume 19, Number 4 December/2014
Ana M. Bojica, Abeer Istanbouli, & Maria Del Mar Fuentes-Fuentes
This study explores the relationships between bricolage, firm performance and growth opportunities in contexts characterized by extreme resource scarcity. Using a sample of 160 Palestinian women entrepreneurs as representative of entrepreneurs acting in extremely resource-deprived environments, we find that bricolage has a positive influence on firm performance. Further, as predicted in the hypotheses, the role of bricolage differs depending on the type of strategy the firm develops. When firms seek to introduce new products/services or modifications in their current products/services, a high level of bricolage hinders performance. Conversely, when firms seek to expand by introducing their current products/services in new markets and opening new locations, bricolage enhances performance. This study offers a more nuanced understanding than previous research of the role of bricolage in contexts of extreme resource constraints.
Bricolage, growth strategy, performance, women entrepreneurs, Palestine.