Whitman School of Management at Syracuse University
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Abstract Details

SOCIAL MEDIA USE TO SUPPORT ENTREPRENEURSHIP IN THE FACE OF DISRUPTION
Vol. Volumne 20, Number 3 September/2015

HAYA AJJAN, FRANCES FABIAN, DAVID TOMCZYK and HALA HATTAB
This paper examines whether the rise of virtual social networks to support entrepreneurship may be more important in driving entrepreneurial intent in countries undergoing disruption by comparing respondents in Egypt and the United States. Further, this research developed a new factor of “social media self-efficacy” as a predictor of perceived behavioral control in entrepreneurial intent. Results were analyzed using Partial Leased Squares (PLS), employing the double bootstrap comparison method for improved accuracy. Social media self-efficacy provided significant, unique variance in predicting perceived behavioral control above and beyond the contribution of entrepreneurial self-efficacy and access to entrepreneurial resources for both samples. Social media self-efficacy was significantly more influential for Egyptians than for Americans in predicting perceived behavioral control; entrepreneurial self-efficacy and access to resources were significantly more influential for Americans. This research introduces framework for conceptualizing a social media role in promoting entrepreneurship, with an emphasis on its likely importance for contexts suffering from institutional voids or severe institutional instability

Keywords: Entrepreneurship, social media, internet, institutions, entrepreneurial intent, theory of planned behavior, emerging market