The Influence of Role Models on Entrepreneurial Intentions
Vol. Volume 11, Number 2 June/2006
Howard Van Auken, Fred L. Fry and Paul Stephens
This study examines the impact of role model activities on potential
entrepreneur’s desire to own a business. A group of students, whose
role model owned a business, were asked to rank the influence on career
intentions of twenty specific activities in which role models and
potential entrepreneurs might engage. The study looks at the
relationship between these activities and the desire to own a business.
Role model activities related to involving the respondent in
professional activities, employment in the business, and discussions
about the business were found to be significantly related with interest
in starting a business. The results can be useful to those involved in
teaching entrepreneurship courses, owners of businesses who are
interested in encouraging entrepreneurship, and providers of assistance
who council owners of firms.