EXAMINING ADAPTATION STRATEGIES OF SUB-SAHARAN AFRICAN IMMIGRANT ENTREPRENEURS IN CHINA: AN EXPLORATORY STUDY IN GUANGDONG
Vol. Volume 21, Number 4 December/2016
ABDOULKADRE ADO, ELIE CHRYSOSTOME & ZHAN SU
This paper examines how sub-Saharan Africans do business in China particularly in the province of Guangdong. Through a qualitative approach, the paper analyses data obtained from twenty interviews with sub-Saharan Africans. It’s a descriptive study that explores the strategies, tactics, and attitudes adopted by those sub-Saharan Africans to cope with a particularly difficult Chinese business environment. Using the concepts of foreignness and adaptation, the study identified four categories of immigrant entrepreneurs: The Assimilators, the Conservatives, the Adventurers, and the Cautious. Concomitantly, this research identified factors and skills that contributed significantly to immigrants’ success in China. The paper also underlines challenges that sub-Saharan Africans still face in China and the unconventional tactics they use. The study represents an insightful exploration of an increasingly important subject but, still under-studied. It calls for a thorough research toward the understanding of African businesses in China.
Culture, foreignness, immigrant, Guangzhou, China, Africa, entrepreneurship