EXPLAINING INEQUALITY WITHIN THE BOP: URBAN VS. RURAL
Vol. Volume 22, Number 3 September/2017
René Díaz-Pichardo, PATRICIA S. SÁNCHEZ-MEDINA, CONSUELO GARCÍA DE LA TORRE
Little has been written about inequality within the BOP, and how this inequality offers different opportunities and challenges to detonate inclusive business innovation processes. This research contributes to the BOP literature by offering evidence of structural differences between the urban and the rural BOP based on unmet needs expressed by members of the BOP in both contexts. It can also be seen as a first approximation to the knowledge multinational corporations, social entrepreneurs, and policy makers need to have in order to detonate inclusive business innovation processes at the Mexican BOP. In-depth interviews were done with families, owners/people in charge of small businesses, and government officials in ten different BOP communities, randomly selected from each of the five regions of the country. Results give relevant insights about unattended necessities, consuming habits, as well as differences and similarities between urban and rural BOP communities, from which business opportunities might be discovered.
Base of the pyramid; inequality; low-income segments; poverty; urban vs. rural