All our marketing management majors are required to take MAR 356 Marketing Research. Other major courses depend on career objectives and should be selected with the assistance of a major advisor. Management electives in the major area of specialization are identified for each marketing management student in consultation with a department advisor.
In our MBA program, the marketing specialization focuses on brand/product management, requiring the completion of Marketing Management (the core course), Marketing Research, and two or more electives. The electives may be chosen from an diverse menu, allowing you to build on you strengths, link them in productive ways, and gain interdisciplinary competence.
Our PhD program in marketing is designed to train you for successful careers in research and teaching in marketing. You are expected to take courses individually designed to meet your research interests in marketing, as well as supporting fields and methods such as economics, psychology, mathematics, and information technology; to conduct first and second-year research projects that eventually lead to a dissertation; and to obtain first-hand experience of teaching in the classroom setting. You are also strongly encouraged to work with faculty members and learn how to conduct academic research through direct interactions with faculty members. A sample of faculty research projects would include work on reference price, conflicts in multiple channels, consumer decision making, channel coordination in supply chains, bundle pricing, consumer satisfaction, R & D in competitive settings, private labels in retailing, first-mover advantages, and more.