Entrepreneurship

entrepreneurship

The entrepreneurship certificate degree program offers executives a solid foundation in entrepreneurial principles, strategies and theories.

Introduction to Entrepreneurship and Emerging Enterprises - 8 weeks

This class focuses on what it takes to start, grow and sustain new ventures. Topics include understanding entrepreneurs and their teams, evaluating opportunities, creating a venture plan and securing resources.

Imagination, Entrepreneurship and Creative Problem Solving - 8 weeks

This course looks at creativity and ideation as they relate to entrepreneurship. Perspectives on opportunity discovery and assessment are examined. Theoretical and conceptual foundations for the application of creativity to business problem solving are investigated. 

Entrepreneurial Marketing - 8 weeks

This class will focus on the interface between entrepreneurship and marketing, including both the role of the entrepreneurial thinking in marketing practice, and the marketing issues in new ventures. Exploration of emerging marketing forms, including guerilla, viral and buzz marketing.

Corporate Entrepreneurship - 8 weeks

This class examines the application of entrepreneurship concepts and behaviors within established organizations, assessment of factors contributing to a company’s entrepreneurial orientation and identification of ways to foster higher levels of entrepreneurship within a firm.

Dilemmas and Debates in Entrepreneurship - 8 weeks

This course focuses on critical dilemmas confronted by entrepreneurs when creating and growing a venture. We will explore these dilemmas in a structured format