Marketing

The marketing management specialization will allow you to develop and exercise the concepts and skills necessary to understand and fulfill customer needs. You’ll learn how firms create value by utilizing customer insights, forge creative competitive strategies, build customer relationships, optimize lifetime customer value, create new products, and implement targeted pricing, distribution and promotional plans.

The specialization focuses on brand/product management with a mix of core and diverse elective courses to build on your strengths and gain interdisciplinary competencies.

There are many opportunities to gain hands-on experience and interact with accomplished practitioners and alumni who provide expert perspectives and coaching. These combined opportunities help prepare you for a successful career in a dynamic and ever-evolving industry.

Courses

Required:
MAR 754 Seminar in Marketing Research

Additional Courses:
Any 6 credits with MAR prefixes (Marketing)