Marketing Management

Today, marketing is fast paced with more communications media and fewer geographic boundaries than ever before. It is a growing industry; through 2022 jobs are expected to grow by 12 percent (U.S. Bureau of Labor Statistics). A successful marketing career requires strategic thinking and sound analytical capabilities—both quantitative and qualitative—as well as strong interpersonal and communications skills to understand and react to the demands of the customer. Our program is designed for you to encounter all the basic challenges in the industry: how a company decides what to sell, which customers and markets to target and how to build and manage relationships with them for sustained profitability. If you are intrigued by the factors that impact consumer behavior and what marketing tools are used to influence buying decisions across industries, the marketing management major may be for you.

Choices in Courses and Careers
Our marketing management curriculum prepares you for a lifetime career in marketing by teaching the enduring principles and exposing you to emerging trends impacting markets. In many courses, you will work in project teams—just as professionals do—to create strategies for product development, pricing, promotion and distribution. You will learn to respond to the realities of competitors, the government and larger social issues.

Beginning your Whitman coursework early gives you the option to earn a minor, a double major and/or dual interdisciplinary major within your four years of study. The marketing management major can be successfully paired with almost every major in the school. The retail management and supply chain management majors are commonly combined with marketing management, and a number of marketing undergraduates pursue a dual major with Syracuse University’s S.I. Newhouse School of Public Communications.

Real-World Readiness
Your Whitman undergraduate experiences—and the appeal of your resume—will be significantly enhanced by participation in practical learning opportunities. These include multiple internships at major companies across the globe, various sales and business case competitions, shadowing seasoned marketing professionals, interaction with accomplished presenters and panelists and the Goldberg Marketing Career Exploration Trip to prominent New York City firms in a variety of industries to learn how companies use marketing in different ways.

Clubs and Connections
Whitman’s many clubs, such as the American Marketing Association Student Chapter, expand your base of knowledge and help prepare you for the responsibilities of a career in marketing. What’s more, many marketing students participate in Syracuse University’s chapter of ENACTUS, a student organization that strives to make a sustainable world socially, environmentally and economically.

Primed for Placement
Whitman’s marketing management majors secure promising entry-level positions in product management, market analysis and sales at companies such as IBM, NBCUniversal, News America Marketing, PepsiCo, The Hershey Company and Toys”R”Us.