Breagin Riley

PhD, Kellog School of Management, Northwestern University
BS, Massachussetts Institute of Technology

Research Topics

• Worldview
• Power
• Consumer behavior

Professor Riley’s areas of expertise include the effects of worldview and power on consumer behavior. She is a member of the Association for Consumer Research and the Society for Consumer Psychology.

• Marketing Professor Comments Chipotle's New Delivery Tactic 9.14.16
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• Whitman Behavioral Lab Featured in Daily Orange 2.10.16
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• Assistant Professor Breagin Riley quoted in article about consumer confusion regarding credit vs. debit financial products 12.6.13
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• More than 100 students participate in Behavioral Lab’s Drop-In Days 9.9.13
  More than 100 students participated in the Whitman Behavioral Laboratory’s first “Drop-In Days” of the Fall 2013 semester. During the two-day event, held September 5-6, students “dropped in” to the research lab, located in room 010 on the concourse level of the Whitman building, to participate in 30 Read more>>
• More than 120 students participate in Behavioral Lab Drop-in Days 4.26.13
  The Whitman Behavioral Lab hosted two days of “Drop-In” research studies on Wednesday, April 24 and Thursday, April 25, 2013. Between 10 a.m. and 4 p.m., students could stop by the research lab (WSOM 010) to complete a 30-minute research Read more>>
• Financial Times cites working paper co-authored by Breagin Riley on how advice from a social network can impact decision making 8.19.11
  A Financial Times article on the “frenemy” effect, the social competition that can be found in relationships and how it could be valuable for businesses marketing themselves via social media, references a working paper by Breagin Riley, assistant professor of marketing at Whitman. Read more>>