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Breagin Riley

Breagin Riley

Assistant Professor of Marketing
Affiliated Faculty, Psychology Department

315-443-1874
Room: 622
bkriley@syr.edu

Ph D, Kellogg School of Management, Northwestern University (Marketing)
BS, Massachusetts Institute of Technology (Management Science)


Research Topics

  • Effects of worldview and policy on:
  • Conspicuous consumption
  • Vices
  • Dishonesty.

Consumer Behavior, Intro to Marketing and Strategy, Consuming Behavioral Research,

Professor Riley’s areas of expertise include the effects of worldview and power on consumer behavior. She is a member of the Association for Consumer Research and the Society for Consumer Psychology.

Selected Publications
  • "Competitive Selling: Unintended Effects of Salesperson Skepticism toward a more Credible Competing Product", International Journal of Pharmaceutical and Healthcare Marketing, 11(3), 222-234 (with Johnson, D., Sato, S.)
  • "As worlds collide: The role of marketing management in customer-to-customer interactions", Journal of Business Research, 2015

Awards and Honors

  • ACC Meeting of the Minds Keynote Speaker - ACC Meeting of the Minds (2016)
  • Syracuse University/SUNY ESF 2015 New Student Convocation Speaker - Chancellor Syverud (2015)