
Breagin Riley
Assistant Professor of Marketing
Affiliated Faculty, Psychology Department
315-443-1874
Room: 622
bkriley@syr.edu
Ph D, Kellogg School of Management, Northwestern University (Marketing)
BS, Massachusetts Institute of Technology (Management Science)
Research Topics
- Effects of worldview and policy on conspicuous consumption
- Vices
- And dishonesty.
Consumer Behavior, Intro to Marketing and Strategy, Consuming Behavioral Research,
Professor Riley’s areas of expertise include the effects of worldview and power on consumer behavior. She is a member of the Association for Consumer Research and the Society for Consumer Psychology.
Selected Publications
Selected Publications
- "Competitive Selling: Unintended Effects of Salesperson Skepticism toward a more Credible Competing Product", International Journal of Pharmaceutical and Healthcare Marketing, 11(3), 222-234 (with Johnson, D., Sato, S.)
- "As worlds collide: The role of marketing management in customer-to-customer interactions", Journal of Business Research, 2015
Awards and Honors
- ACC Meeting of the Minds Keynote Speaker - ACC Meeting of the Minds (2016)
- Syracuse University/SUNY ESF 2015 New Student Convocation Speaker - Chancellor Syverud (2015)