David Wilemon

Emeritus Professor of Marketing

(315) 443-3443

PhD, Michigan State University

PhD, Michigan State University

Research Topics

  • New product development
  • Research and development
  • Corporate innovation
  • Innovativeness
  • Outsourcing
  • Corporate boards of directors
  • R&D Management

Professor Wilemon teaches courses in marketing, innovation magagement, and entrepreneurship, to students at all levels.

Professor Wilemon’s research and professional interests focus on the central issues involved in managing teams and organizations which find their core strength in marketing, technology, and innovation. Currently, he is involved in research on new product development complexity, corporate venturing, and on how technology-based enterprises develop and use knowledge for competitive advantage. 

Selected Publications
"The Impact of Organizational Integration and Product Development Proficiency on Market Success," (with M. Millson) Industrial Marketing Management, Vol. 31, 2002.  
"Focusing the Fuzzy Front-End in New Product Development," (with J. Kim), R&D Management, August 2002.
Selected Publications

  • "What Can We Learn from the History of Corporate R&D about Utilizing External Sources of R&D?", , 114, (with Raj, S.P.)
  • "R&D Outsourcing as the Next Frontier: Key Drivers and Firm Level Considerations", , 115, (with Raj, S.P.)