Clint Tankersley


Ph D, University of Cincinnati (Business Administration)
MBA, University of Cincinnati (Business Administration)
BS, University of Cincinnati (Aerospace Engineering)

Professional Activities Have served as a consultant on marketing strategy and/or an instructor in professional development for: AGWAY, Blue Cross/Blue Shield, Caterpillar, Inc., CIS, City of Syracuse, CENTRO, Corning, General Electric, IBM, Mass Mutual, Skaneateles Savings Bank, Syracuse Cablesystems, Syracuse Jewish Federation and Welch Allyn. Textbook reviewer for: Prentice- Hall, McGraw Hill and Dryden Press. Editorial Board of Marketing Education Review Reviewer for AMA Summer and Winter Conferences – Teaching and Curriculum Track Reviewer for USASBE Teaching and Curriculum Tracks Direct student projects run through the marketing department for such companies as Syracuse Chiefs, Everson Museum, Rescue Mission, Chappel's, Smith- Corona, The Galleries and Benjamin Rush Center. AMA Regional Advisor - 1979 -81. Acted as liaison between National Committee and 30 student chapters. Served on National Board of Student Advisors. Management Development Programs: 2002 – Customer Relationship Management – Microwave Filter Corp. 2000 – Customer Relationship Management module for on-line Caliber program. 1995-2002 MBA UpGrade – Customer Relationship Management 1993-94 Graduate School of Sales Management and Marketing - Academic Director 1990 - Developing A Market Driven Organization - Welch Allyn 1989 - A Market Approach to Product Development - Welch Allyn 1989 - Marketing and Competitive Positioning - Nebraska Book Company 1987 - Marketing and Service Strategy - Lord Corporation 1978-88 Marketing for Service Managers - Service Management Institute 1980-85 - Carrier Service Management Program

I attempt to teach three things in class: concepts, perspectives and skills. Concepts relate to the theory and conceptual foundations of the course, perspectives include tying themes such as ethical, international and environmental to the concepts and skills involve students using computers, team work and written and oral communications in applying the course concepts. Students need to be able to integrate these three areas to be effective managers and decision-makers. Courses Taught: Graduate: Marketing Management (Regular, iMBA and EMBA programs), Marketing Research, International Marketing, Multivariate Analysis, Marketing Strategy and Implementation, Marketing Theory. Undergraduate: Marketing and Society (from 20 – 320 students), Marketing Research, International Marketing, Marketing Communications, Entrepreneurship and Emerging Enterprises.

Awards and Honors

  • Dean’s Citation for Outstanding Service (2009)
  • Outstanding Entrepreneurship Professor Award (2003)
  • SU Faculty Service Citation (2003)
  • SOM Leadership Award (2000)
  • Developed first on-line course in the School of Management (1999)
  • Awarded SOM Service Excellence Award (1998)
  • Awarded School of Management Excellence in Teaching Award (1992)
  • Selected Professor of the Year by School of Management Students (1990)
  • Selected by students to be first School of Management Convocation Speaker (1987)