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EEE Seminar: Dr. Andrew Boyesen, UNC-Chapel Hill
Start Date: 2/27/2019Start Time: 2:00 PM
End Date: 2/27/2019End Time: 3:30 PM
Event Description:

Dr. Andrew Boyesen, Assistant Professor at the University of North Carolina at Chapel Hill will present his research: "What doesn't kill you: Strategic opportunity through indirect complementarity." Below is the abstract of his paper. All are welcome to attend.

Abstract: An extensive literature on competition between substitutes assumes that the existence of substitutes will reduce the opportunity for an offering. This article introduces the concept of indirect complementarity to the strategic management literature to argue that, under certain conditions, two substitutes can act as complements in the presence of a third substitute, and that adoption behavior can be driven by this dynamic. I test my predictions in the digital camera industry, using a novel dataset that allows me to use metadata from photos uploaded to a popular photo sharing site to track individual adoption and use over time. In line with predictions, user adoption of smartphones is associated with changes in adoption behavior for interchangeable lens cameras, as more distant substitutes compared to compact cameras, and the co-use of multiple partial substitutes. By considering the possibility of adoption contingent on indirect complementarity, this article offers the possibility that the threat of substitutes may, in some cases, represent a strategic opportunity.
Location Information:
Syracuse University - Whitman School of Management  (View Map)
721 University Ave
Syracuse, NY 13244
Phone: (315) 443-3751
Room: Whitman 525

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